Kigali Arena, represented by QA Venue Solutions Ltd, and Rwandan artist Bruce Melodie, managed by Cloud9 Entertainment Ltd, have signed a ground-breaking three-year partnership that aims to showcase Bruce Melodie as a premier African artist in addition to positioning Kigali Arena as the continental hub for music and entertainment.
The partnership, worth over Rwf 150 million, includes a three year residency that will see Bruce Melodie headline mega concerts, intimate shows and other appearances. In addition, Bruce Melodie will showcase Kigali Arena globally as a top African destination for sports, arts, entertainment and events.
On its part, Kigali Arena and QA Venue Solutions Ltd will support Bruce Melodie in his ambition of becoming Africa’s biggest artist by partnering with him and Cloud9 Entertainment to showcase his talent and music both in Rwanda and on the continent.
Speaking on the partnership, Kyle Schofield, Director at QA Venue Solutions, said:
“The partnership agreement signing is a testament to the fact that we are working with growing Rwandan artists and brands to position the Kigali Arena as the region’s hub for all entertainment events. Through our partnership with Bruce Melodie and Cloud9 Entertainment Ltd, we will work to create memorable experiences for not only Rwandans, but also the region at large. This agreement is proof of our commitment to support the local promoters and artists to develop a full and robust events calendar for the Kigali Arena”.
On his part, Bruce Melodie said:
“”An artist’s dream is to grow. More so when we partner with like-minded brands. Kigali Arena is an iconic brand that from now on I shall call my home. I thank my management and the management of the Arena for making it happen. I look forward to hosting memorable experiences for my fans at this magnificent facility, and hopefully soon when the pandemic is over, we can meet here in person for more amazing events. It’s a great honour to take my country and Kigali Arena with me wherever I go in the world.”
Rwanda has been consistently ranked the second most popular destination in Africa for hosting international conferences and events by the ICCA (International Congress and Convention Association) and the award-winning Kigali Arena is one of Rwanda’s world class venues.
Inaugurated in August 2019 and managed by QA Venue Solutions, the multi-purpose Kigali Arena has, among other events, successfully hosted renowned R&B star Ne-Yo in a sold-out concert as well as the FIBA Afrobasket 2021 Regional Qualifiers.
This fabulous a 10,000 seating capacity Arena can host live concerts, sporting events, beauty pageants, gala dinners, product launches, exhibitions and much more. With the Arena comes a host of meeting rooms, open spaces and VIP Suites. With its state of the art facilities, Kigali Arena is the ideal home for Africa’s events and sport industry.
In 2020, QA Venue Solutions Rwanda signed a seven-year agreement with the Government of Rwanda to manage the iconic Kigali Arena.
Cloud9 Entertainment is a communications firm with an intentional focus on media and entertainment and the creative industry. With a strong team of varying experiences in communications both at home and abroad, the firm aims at building strong brands, developing brands and marketing the same brands both at home and abroad.
Among other recent engagements, Cloud9 has signed Bruce Melodie, Rwanda’s current top recording artist for A&R with the aim to repackage his art, and promote it to both domestic and global audiences, on a 360-degree.(End)