The National Agricultural Export Development Board (NAEB) proudly announces the successful sale of the 18 top coffees from the Best of Rwanda 2024 specialty coffee competition through an online auction, achieving unprecedented prices. The first standout lot from NOVA Coffee Ltd, Gicumbi District of Northern Province fetched an impressive $71.8 per kilogram, fourteen times the average market price for other coffees.
Mrs. Agnes MUKAMUSHINJA, representing NOVA Coffee Ltd, was thrilled to receive the highest bid for her coffee. Reflecting on this milestone, she shared her excitement and the impact this achievement will have on her farming activities and community.
“I am truly honored to have my coffee receive the highest bid. This achievement is a testament to the hard work and dedication we put into producing quality coffee. This recognition will allow me to invest in coffee farming activities, hence ensuring even higher quality coffee in the future and improve my community’s livelihood through coffee”, she said.
The Best of Rwanda Specialty Coffee Competition, which celebrated its first edition earlier this year, sought to identify and showcase the very best coffees from across the country. The 18 coffees sold during the auction were recognized for their distinctive taste, selected from other 297 lots, all went through three sensory stages by national and international jurors.
This significant achievement not only highlights the excellence of Rwanda coffee but also directly contributes to the well-being of the farmers and it is a fruit of collaboration. The revenues generated from these sales will enable coffee farmers to invest in model farming techniques, improve productivity, and further enhance the quality of future harvests.
“Today’s achievement is a reminder of the potential we hold when we win together as a community; producers, exporters, and consumers; driving quality and sustainability. Each bid is not only a recognition of the best Rwandan coffee, but also an investment in the future of our coffee sector. We sincerely appreciate all international buyers who participated in the Best of Rwanda Coffee online auction, contributing to the global recognition of our premium coffee”, said Claude BIZIMANA, the Chief Executive Officer of NAEB.
The Best of Rwanda Coffee competition, an annual event organized by NAEB and Partners, aims to showcase the finest coffee produced by smallholder farmers, enhancing visibility and access to international markets. This Competition and subsequent auction reinforce Rwanda’s position as a top destination for specialty coffee. NAEB will continue its efforts to support farmers and expand market opportunities, ensuring that Rwanda coffee remains highly competitive in the global market. (End)